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Articles Around the Web – May 2020 (Live Feed)


A Bellwether Insight

Photo: Roman Kraft
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Here are a few of our favorite articles from around the web. We will continue to update for the month, so make sure to check back and see what else is happening out there.

Companies’ behavior mid-pandemic influences future brand loyalty, survey finds

First published on Eighty-three percent of consumers said behavior by a company’s leadership during the pandemic will influence whether they buy from that company after the global health crisis subsides, according to a new Lucid report on behalf of PR agency MWWPR shared with sister publication Marketing Dive.

Can fashion ever be sustainable?

“For years I was obsessed with buying clothes,” says Snezhina Piskova. “I would buy 10 pairs of very cheap jeans just for the sake of having more diversity in my wardrobe for a low price, even though I ended up wearing only two or three of them.”

Why Fashion Can’t Just Hit the Restart Button to Reemerge from COVID-19

Everyone is focused on getting through “this.” The industry is in survival mode, even as we attempt to maintain our regular business and sustain our usual practices; everything has been recast in the light of examining what needs to be accomplished to get us to tomorrow, to next week, to when “this” is over.

Shivam Punjya Founded a Luxury Handbag Brand With The Goal of Addressing Poverty & Global Health While Creating New Standards Within Indian Factories – melaninASS.com

Behno is a NYC-based handbag label whose mission is to redefine and bring sharp awareness to sustainability and ethics to fashion and to set a new standard for manufacturing for the garment trade that revolutionizes the way garment workers and artisans are treated, viewed, and employed. behno works

The Downside of Discounts – Benjamin Bellwether – Fashion Trends

Once upon a time, there was a little fashion brand, that grew into a huge national chain. (insert fuzzy visual transition and harp music) Over time, its brand was broken down by competitors and changing consumers; so, the company decided to start incentivizing customers with sales.

Covid-19 is a nightmare for independent fashion designers

The fashion industry is ruled by giants-mega-corporations from fast-fashion behemoths Zara and H&M to luxury titans like LVMH and Kering, which between them own brands including Louis Vuitton, Gucci, Dior, and Saint Laurent. These are publicly traded companies with tens of billions in annual sales, and they make most of the industry’s profits.

Large areas of London to go ‘car-free’ as Mayor plots green Covid-19 recovery

Transport for London says it is ‘determined’ to keep gains seen for air pollution and safer streets over past two months after lockdown measures ease Sadiq Khan has today announced plans to transform parts of central London into “one of the largest car-free zones in any capital city in the world”, as part of a sweeping set of measures to support safer walking and cycling for workers as the battle against coronavirus continues.

Sustainable Future Foundation Wants Supply Chains to Look More Like This

As businesses quake under the weight of coronavirus uncertainty, a new organization hopes to add order to their supply chain chaos. Leading experts in finance, retail and fashion announced the formation of the Sustainable Future Foundation (SFF) this week, with the goal of supporting standout sustainable practices across the finance, technology, fashion and retail sectors….

Things to avoid once coronavirus restrictions are eased 2020 | Statista

Learn more about how Statista can support your business. Statista. (May 27, 2020). Thinking about once the restrictions are lifted, which of the following are you likely to try and avoid for the time being, because of coronavirus / Covid-19? (as of May 26, 2020) [Graph]. In Statista.


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