Branding Strategies

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This course is part five of seven from our Marketing Basics for Fashion Business series and is all about analyzing your brands voice and measuring your online presence.

Topics include: how to look at your brand’s voice, measure your online presence, look at your competitors, use industry benchmarks and more.

  • How does a customer interpret my brand?
  • What has the digital landscape done to how customers think?
  • How can I audit my own brand?
  • How do I measure my brand’s voice online?
  • Is there a certain way I should share this information with my company?
  • How do I organize all this information quickly?
  • What are industry benchmarks and should I use them?
  • What are some quick wins?