This course is part five of seven from our Marketing Basics for Fashion Business series and is all about analyzing your brands voice and measuring your online presence.
Topics include: how to look at your brand’s voice, measure your online presence, look at your competitors, use industry benchmarks and more.
- How does a customer interpret my brand?
- What has the digital landscape done to how customers think?
- How can I audit my own brand?
- How do I measure my brand’s voice online?
- Is there a certain way I should share this information with my company?
- How do I organize all this information quickly?
- What are industry benchmarks and should I use them?
- What are some quick wins?