Competitive Analysis - Benjamin Bellwether Online Fashion Courses

Competitive Analysis

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$125
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This is all about researching your competitors and finding ways to be different from them to create more value for your customers.

15 LESSONS | 2 HOURS TO COMPLETE


Topics include: how to find your competitors, see what they are doing online, perform a social media analysis, and learn how to message and position your brand differently from your comps.

  • What types of competitors do I have?
  • How do I find who my competitors are?
  • Where can I find information on them?
  • What tools can I use to analyze their digital presence?
  • How do I do a basic keyword analysis?
  • How do I organize what I found quickly?
  • What’s a POP or POD and how can it help me message my products?
  • How can I position my brand next to my competitors?