Distribution & Brand Image - Benjamin Bellwether Online Fashion Courses

Distribution & Brand Image

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This course is part seven of seven from our Marketing Basics for Fashion Business series and is all about the distribution process, the options you have and how to create a good mix of outlets to sell to your customer.

Topics include: the process of distributing your product, the options you have, how to sell directly to consumers, use retailers effectively and create a good distribution mix.

  • What is the process of distribution?
  • What options do I have for getting my products to customers?
  • How can direct to consumer help and hurt my business?
  • Do I have other ways I can sell directly to my customer?
  • What is wholesale and what types of retailers use it?
  • How can I use retailers effectively?
  • What about warehousing my product?
  • What is a good distribution mix?