Integrated Marketing & Public Relations - Benjamin Bellwether

Integrated Marketing & Public Relations

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This course is part two of seven from our Marketing Basics for Fashion Business series and is all about integrated marketing, public relations and customer service.

Topics include: the new integrated marketing approach, how public relations is relevant for the modern fashion business, how to create buzzworthy moments and how to create a winning customer service strategy.

  • What’s the new integrated marketing approach?
  • How is public relations helpful for my modern fashion business?
  • How do I think like a PR strategist?
  • How can I create a buzzworthy moment?
  • What are the current trends in public relations?
  • What is social listening and how can it help me stay ahead of what people are saying about me?
  • What are the winning customer service strategies?