This course is part two of seven from our Marketing Basics for Fashion Business series and is all about integrated marketing, public relations and customer service.
Topics include: the new integrated marketing approach, how public relations is relevant for the modern fashion business, how to create buzzworthy moments and how to create a winning customer service strategy.
- What’s the new integrated marketing approach?
- How is public relations helpful for my modern fashion business?
- How do I think like a PR strategist?
- How can I create a buzzworthy moment?
- What are the current trends in public relations?
- What is social listening and how can it help me stay ahead of what people are saying about me?
- What are the winning customer service strategies?
Course Content
Intro to Integrated Marketing
Public Relations 101
Being successful at PR
Customer Service Strategies
