Market Research - Benjamin Bellwether Online Fashion Courses

Market Research

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This course is part three of seven from our Marketing Basics for Fashion Business series and is all about researching your market and learning about your customer to build a strong business plan.

Topics include: how to research your market using a SWOT and other frameworks, where to find information, look for internal and external influences on your business and how to segment your customers.

  • Who is actually doing market research?
  • How can I use all this digital technology to find information?
  • What is Google Trends and how can I use it?
  • Where else can I find information?
  • How do I organize all this information to make sense of it quickly?
  • How can a trend curve help me identify the right fashion trends?
  • How do I segment and target my customer the right way?