Marketing Your Sustainability Message

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This course is part four of four from our Sustainability Basics for Fashion Business series and is all about how to share your products and messaging with customers.

Topics include: green-plus marketing, how to create value for your consumer, the ‘new’ marketing mix, avoiding greenwashing, and the power of certifications.

  • What is ‘green-plus’ marketing?
  • What is the ‘new’ marketing mix to make me different?
  • How can I convince my customer to see the value in my product?
  • What is the new customer’s path the purchase?
  • How should I report my sustainability policies to my customer?
  • What is greenwashing and how can I avoid it?
  • What about certifying my product?