Marketing Your Sustainability Message - Online Fashion Courses

Marketing Your Sustainability Message

Current Status
Not Enrolled
Get Started

This course is part four of four from our Sustainability Basics for Fashion Business series and is all about how to share your products and messaging with customers.

Topics include: green-plus marketing, how to create value for your consumer, the ‘new’ marketing mix, avoiding greenwashing, and the power of certifications.

  • What is ‘green-plus’ marketing?
  • What is the ‘new’ marketing mix to make me different?
  • How can I convince my customer to see the value in my product?
  • What is the new customer’s path the purchase?
  • How should I report my sustainability policies to my customer?
  • What is greenwashing and how can I avoid it?
  • What about certifying my product?