This course is part four of four from our Sustainability Basics for Fashion Business series and is all about how to share your products and messaging with customers.
Topics include: green-plus marketing, how to create value for your consumer, the ‘new’ marketing mix, avoiding greenwashing, and the power of certifications.
- What is ‘green-plus’ marketing?
- What is the ‘new’ marketing mix to make me different?
- How can I convince my customer to see the value in my product?
- What is the new customer’s path the purchase?
- How should I report my sustainability policies to my customer?
- What is greenwashing and how can I avoid it?
- What about certifying my product?