Marketing Basics for Fashion Business Bundle

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$1925
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7 courses included

Downloadable Course Textbook

Shareable Certificate of Completion

10% of your first set of Consulting Hours


Seven courses are included in this bundle…

Digital Marketing 101
  • What is digital marketing?
  • How do I make a marketing plan?
  • What types of media do I share my content with?
  • How can I get traffic to my site?
  • What types of content work the best?
  • What is trending in digital content?
  • How can I get started today?
Integrated Marketing & Public Relations
  • What’s the new integrated marketing approach?
  • How is public relations helpful for my modern fashion business?
  • How do I think like a PR strategist?
  • How can I create a buzzworthy moment?
  • What are the current trends in public relations?
  • What is social listening and how can it help me stay ahead of what people are saying about me?
  • What are the winning customer service strategies?
Market Research
  • Who is actually doing market research?
  • How can I use all this digital technology to find information?
  • What is Google Trends and how can I use it?
  • Where else can I find information?
  • How do I organize all this information to make sense of it quickly?
  • How can a trend curve help me identify the right fashion trends?
  • How do I segment and target my customer the right way?
Competitive Analysis
  • What types of competitors do I have?
  • How do I find who my competitors are?
  • Where can I find information on them?
  • What tools can I use to analyze their digital presence?
  • How do I do a basic keyword analysis?
  • How do I organize what I found quickly?
  • What’s a POP or POD and how can it help me message my products?
  • How can I position my brand next to my competitors?

Branding Strategies
  • Who is actually doing market research?
  • How can I use all this digital technology to find information?
  • What is Google Trends and how can I use it?
  • Where else can I find information?
  • How do I organize all this information to make sense of it quickly?
  • How can a trend curve help me identify the right fashion trends?
  • How do I segment and target my customer the right way?

Omnichannel Strategies
  • What is omnichannel and how can I get all up in those channels?
  • What is the experience economy?
  • What is the customer’s new path to purchase?
  • Does mobile really matter?
  • What opportunities do I have for in-store experiences?
  • How should I use influencers effectively?
  • What about collaborations?
Omnichannel Strategies Cover

Distribution Cover

Distribution & Brand Image
  • What is the process of distribution?
  • What options do I have for getting my products to customers?
  • How can direct to consumer help and hurt my business?
  • Do I have other ways I can sell directly to my customer?
  • What is wholesale and what types of retailers use it?
  • How can I use retailers effectively?
  • What about warehousing my product?
  • What is a good distribution mix?