Competitive Analysis

A Bellwether Insight


This course is part four of seven from our Marketing Basics for Fashion Business series and is all about researching your competitors and finding ways to be different from them to create more value for your customers.

With your purchase, you will receive…

  • A downloadable PDF presentation, learn wherever you are
  • Topics include: how to find your competitors, see what they are doing online, perform a social media analysis, and learn how to message and position your brand differently from your comps.
Made for fashion and beauty businesses to learn about the basics of marketing your products, from digital media to distribution.
We took traditional fashion business and marketing concepts and applied them to today’s data-focused consumers.
We’ve created the best tips and tricks you can use right now to make your brand better. This course is built for 2020 and beyond.
We limit the industry jargon, and define all the ‘industry-speak’ so you understand the concepts.

We answer all your questions…

  • What types of competitors do I have?
  • How do I find who my competitors are?
  • Where can I find information on them?
  • What tools can I use to analyze their digital presence?
  • How do I do a basic keyword analysis?
  • How do I organize what I found quickly?
  • What’s a POP or POD and how can it help me message my products?
  • How can I position my brand next to my competitors?

Download a free sample…
and see alllllll the good stuff you can do for your business. Proud of you.

Bundle & Save

Purchase all of the courses in a series at once and get 15% off (no codes required).

See the Courses page for more info.