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Market Research


A Bellwether Insight

$95.00

This course is part three of seven from our Marketing Basics for Fashion Business series and is all about researching your market and learning about your customer to build a strong business plan.

With your purchase, you will receive…

  • A downloadable PDF presentation, learn wherever you are
  • Topics include: how to research your market using a SWOT and other frameworks, where to find information, look for internal and external influences on your business and how to segment your customers.
Made for fashion and beauty businesses to learn about the basics of marketing your products, from digital media to distribution.
We took traditional fashion business and marketing concepts and applied them to today’s data-focused consumers.
We’ve created the best tips and tricks you can use right now to make your brand better. This course is built for 2020 and beyond.
We limit the industry jargon, and define all the ‘industry-speak’ so you understand the concepts.

We answer all your questions…

  • Who is actually doing market research?
  • How can I use all this digital technology to find information?
  • What is Google Trends and how can I use it?
  • Where else can I find information?
  • How do I organize all this information to make sense of it quickly?
  • How can a trend curve help me identify the right fashion trends?
  • How do I segment and target my customer the right way?

Download a free sample…
and see alllllll the good stuff you can do for your business. Proud of you.

Bundle & Save


Purchase all of the courses in a series at once and get 15% off (no codes required).

See the Courses page for more info.