Marketing Your Sustainability Message

A Bellwether Insight


This course is part four of four from our Sustainability Basics for Fashion Business series and is all about how to share your products and messaging with customers.

With your purchase, you will receive…

  • A downloadable PDF presentation, learn wherever you are
  • Topics include: green-plus marketing, how to create value for your consumer, the ‘new’ marketing mix, avoiding greenwashing, and the power of certifications.
Made for fashion and beauty businesses to learn about the basics of sustainability, from fashion’s current impact to marketing.
We took the best research and standards available to give you easy to digest information about what sustainability means for you.
We’ve created the best tips and tricks you can use right now to make your brand better. This course is built for 2020 and beyond.
We limit the industry jargon, and define all the ‘industry-speak’ so you understand the concepts.

We answer all your questions…

  • What is ‘green-plus’ marketing?
  • What is the ‘new’ marketing mix to make me different?
  • How can I convince my customer to see the value in my product?
  • What is the new customer’s path the purchase?
  • How should I report my sustainability policies to my customer?
  • What is greenwashing and how can I avoid it?
  • What about certifying my product?

Download a free sample…
and see alllllll the good stuff you can do for your business. Proud of you.

Bundle & Save

Purchase all of the courses in a series at once and get 15% off (no codes required).

See the Courses page for more info.