Quick Insights and Fashion Trends - Benjamin Bellwether

Quick Insights

Our Quick Insights will show you trend alerts, industry news, shifts in consumer behavior and more to inform your day to day decisions.
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Sustainability Trends in the 2020s
Sustainability

Sustainability Trends in the 2020’s

Sustainability is going to be what every single fashion business is talking about over the next few years. Here are the big trends we see happening so you can stay ahead of the curve.

Trend Alerts & Global Shifts

Alexander Kovalev
Trend Alerts

Getting in the Game

With further lockdowns looming, brands will be looking for ways to feature their products to an even more ‘at-home’ audience. Brands may be looking to a stalwart of in-home entertainment: video games.

Gensa Hub
Trend Alerts

Animation Nation

With COVID-19 putting a damper in live action ads, runway shoes, shoots and more, the fashion, music and lifestyle industries are moving in a different direction.

Trend Alerts

The (New) Gender Fluid

The gender fluidity macro cultural trend will have its influence on fashion for years to come. But, what is staying gender neutral, who’s doing unisex and where is the influence really seen elsewhere?

Global Shifts

6 Trends Coming Out of COVID-19

COVID-19 has changed the world forever. Learn the 6 trends coming out of COVID-19 and how to get ahead of the curve.

Trend Alerts

An Artist’s Touch

Painterly strokes, landscape prints and florals come through a lens of impressionism and modern art. It’s all about one thing in social distancing: creating.

Trend Alerts

Evolution of Tie-dye

Tie-dye is definitely not going anywhere, with another comeback recently and more evolution in design. Here’s how the fashion world is handling it.

Wild West Trend
Trend Alerts

The Wild West

Influencers and brands around the world are picking up on the wild west aesthetic, using nostalgic references of cowboys, fringe, leather, denim and more.

Classic Camo
Trend Alerts

Classic Camo

Camouflage is showing no sign of slowing down, as more and more brands adopt the motif on seasonless core product. The trend seems to point to more classic camo colors and shapes.

Return to Sophisticated Dressing
Global Shifts

Return to Sophisticated Dressing

Over the past few years, athleisure and activewear have saturated the silhouettes and fabrics we’ve seen on the runways and in the streets. But now, we are seeing another evolution.

SUSTAINABILITY INSIGHTS

Sustainability Trends in the 2020s
Sustainability

Sustainability Trends in the 2020’s

Sustainability is going to be what every single fashion business is talking about over the next few years. Here are the big trends we see happening so you can stay ahead of the curve.

Sustainability

Sustainability Beyond Eco-friendly

The first word we think about when we see ‘sustainability’ is the environment. But, sustainability has the power to transform your organization and answer the question: will my brand be around in the future?

Sustainability

Glossary of Sustainability

An ever-growing list of terms that come up when we talk about sustainability. Use this when you make goals for your business and educate your workforce.

Sustainability

Giving Back During a Crisis

We love a give-back message. So, we are here with some tips on how to start a give-back program and how to make the most out of giving back during a crisis.

Starting Point of Sustainability
Sustainability

Starting Points of Sustainability

Sustainability can be a heavy topic. There is so much information out there, everyone is looking for a starting place, and the media is telling us to ‘act now.’ But, you may be scratching your head asking, “How?”

 check our our free business tools 
 resource guides, checklists, templates and more…just a couple clicks away… 
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Marketing INSIGHTS

Tools to Grow Your Business
Marketing

Tools to Help Grow Your Business

We have rounded up all the tools to help you grow your business. Whether you are a start-up or just want to refresh some infrastructure, this list has you covered.

Marketing

The Downside of Discounts

Discounts can be an exciting and easy way to get sales. But, the downside of discounts can mean disaster for your fashion biz. Here are some tips to help.

Marketing

Using Influencers During a Crisis

When cutting budgets during coronavirus, influencers may be the first drop. But, think twice about how to use your digitally native salespeople.

Marketing

Marketing Your Products in a Crisis

Strategies for marketing your products during the COVID-19 crisis. Learn how to continue selling and support your customers during the pandemic.

inspiration & ideas

Inspiration

Black-owned Business Directory

We are in the business of helping small business. So, we made this list. It’s a live feed of black-owned and operated businesses that you can support with your purchases.

Inspiration

Music for Inspiration – May 2020

Here’s a little music for inspiration in May 2020, to put on while you are creating all your lovely products. Get your fashion creativity going.

Inspiration

Meditation Playlist

Here’s a little music for meditation…to take a little moment and just zen out.